The Story of the Brand

Profumeria Parente was founded in Casal di Principe in 1979. These were the years in which a new world began to emerge, made of conquests and emancipation, which were also reflected in an evolution of the beauty and personal care sector.

Since then, the perfumery has been able to adapt to the new needs of an increasingly expert and refined clientele, who no longer seek a simple product, but "the product", guaranteed by the seriousness and quality that characterize our company.

In recent years, the perfumery experience has become a real ritual: customers dedicate more time to choosing products, transforming the space itself into a protagonist of the purchase.

In response to this evolution, Profumeria Parente has structured itself to offer a service that is increasingly closer to individual tastes and needs, with personalized consultations and a wide selection of exclusive products.

Our assortment includes perfumes, home fragrances, skincare, make-up, luxury leather goods and much more, with over 100 brands to choose from. Plus, with our fast shipping service, you can conveniently receive your favorite products at home, anywhere in Italy.

Today, Profumeria Parente is synonymous with quality, expertise and trust. We are always happy to welcome visitors to our headquarters and through our online channels, to discover the latest news in the sector and guarantee a unique and satisfying shopping experience.